Corporate Training and Workshops
Please note that we are happy to tailor a presentation or workshop just for you and your organization. Ask us how!
Corporate Blogging for Beginners:
Do’s and Don’ts
There are blogs that people read … and blogs that they don’t. Most company websites now feature blogs, often from the CEO, and it’s clear that many blog writers succumb to common slip-ups. We’ll show you how to write blog copy and make a blog presentation that will have them commenting, visiting your site, and becoming customers!
Making Your Email Strategy Work
Van der Mies said that God is in the details … which may or may not be true, but certainly effective email marketing is in the details. Lots of them. From your subject line to your call to action, we’ll show you how to craft compelling copy and team it up with outstanding graphics to get the best response rate ever!
Content is Still King
It’s an old SEO saying; in SEO, content and links go hand in hand. But all the links in the world won’t help you unless you have content that’s worth linking to. If your content isn’t good enough to attract quality, natural links, it doesn’t matter how optimized the content is. Good copywriting tunes into the needs and desires of the target audience. The same emotional forces that make people buy will also cause people to link from blogs, bookmark, vote, and retweet from social media platforms. It’s all about providing compelling benefits in the form of content … and this workshop will teach you how!
How to Capture—and Keep—Your Readers’ Attention
No matter whether you’re writing a blog, web copy, a newsletter, or a novel, you need to hook your readers’ attention. And it’s easy to lose—there’s a lot of competition out there for “eyes.” So how do you know they’ll listen to you? Join us as we explore how; you’ll leave with tips that will ensure people will listen when you write.
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|Beyond the Elements of Style|