Case studies have traditionally been associated with the social sciences, where they serve to collect data about family systems, human behavior, and other metrics.
They are particularly useful in business, however, in depicting a client or customer's experience using a product or program, as well as the outcomes the experience produces. "Case studies are used to organize a wide range of information about a case and then analyze the contents by seeking patterns and themes in the data, and by further analysis through cross comparison with other cases," notes Michael Patton in Qualitative Evaluation and Research Methods.
Case studies include:
- data collection
- organizing data into an approch consistent with the study's goals
- development of a narrative
- validation of the review by program participants
- comparison of case study with others to highlight recurring patterns
Interested in learning more? Read case study from McKinsey.com.
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|Beyond the Elements of Style|