What is a press release? It is, simply, an announcement. You could be wanting to publicize an event, a product, an appointment, a publication, or anything else that you consider newsworthy.
Press releases are typically sent to media outlets in a chosen area. That area can have to do with interest (such as Christian media outlets for a press release about a new Bible), with geography (such as media outlets in a specific city for an event that will occur in that city), with language (such as French and Francophone media for a publication written in French), and so on.
A press release typically looks like this:
FOR IMMEDIATE RELEASE
CONTACT: Contact Person's Name
Web Site Address
CITY, STATE, DATE: Who, what, where, when, and why are included here.
Additional Paragraph: Additional relevant information. If you have quotes from recognizable people - industry experts, etc. - then they can go here as well.
As you see, anyone can write a press release. But can anyone write a press release that gets you the attention that you need? We know how to make sure that your press release is written with your target media in mind, and then we can place it there for you! Pricing depends on which package you prefer, and we will work with you to accommodate your budgetary needs.
Whether you want to increase business, sell products, spread information, or call attention to an event, a press release can be the most cost-effective method of getting the word out.
Part of your overall marketing strategy should include timely press releases, which will in turn assure you of additional publicity and marketing opportunities. Customline Wordware can help. Ask us how!
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|Beyond the Elements of Style|