Scripts for Videos
"OMG I love this one... I got goosebumps of inspiration reading this!!!"
Yvonne Hilsz, performance consultant
You need to tell your story. It’s that simple: it’s how you raise consciousness and awareness—and it’s also how you raise money. Not through statistics, and not through guilt, but by simply telling your story.
But how can you tell it in a world overcome by compassion fatigue? How do you reach donors who can enable your work to continue?
Direct appeals work, of course. But in a faster-paced world dominated by the visual nature of the internet, the best way to reach people is to show them.
- Show them what you do.
- Show them the need you fill, or the problem that you solve.
- Show them where their support will be going, and what a difference they can make.
How do you show them? Through a well-written, well-crafted, compelling video. If a picture is worth a thousand words, then imagine how much more a DVD could be in terms of reaching your target audience! Use it during a conference, a marketing presentation, an awards ceremony. Put it up on YouTube and do some viral marketing around it. Let the world see and hear what you do.
I can help you tell your story. I’m a Yale-educated playwright and marketing expert who provides compelling, moving scripts for nonprofits, academic institutions, and green corporate businesses. I work with an expert best-in-class video company and together we can walk you through conception to final product.
Subscribe by Email
|Beyond the Elements of Style|