Customline Wordware

1. Purpose
   What do you want to use your video for? Is it a promotional video? Is it a product demonstration? Is it a training video?
2. Target Audience
   Who do you want to watch your video? Can they be characterised in any way? What do they already know about the subject of video? What sort of things will appeal to them.
3. Distribution
   Where will your video be shown or watched? Will you be using it on the web, on a DVD, or in a presentation? Will it be presented, or must it stand alone?
4. Content
   What are the key messages that the video has to communicate? Is there a secondary use for this material.
5. Narration
   How do you want your video to be narrated? Would you like a professional voice over, “talking heads”, or a presenter to lead the video?
6. Style
   Have you seen any particular videos that you like? How do you want viewers to feel when they watch your video?
7. Budget
   How much budget is allocated to your production? If you have no budget then consider how much this video is worth to your organisation. Include VAT if appropriate.
8. Deadline
   When does the video need to be completed by? Are there any important dates/ events that the production must be scheduled around?

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